What is ANUA Rice Enzyme Brightening Cleansing Powder 40g?

ANUA Rice Enzyme Brightening Cleansing Powder is a Korean-style dry enzyme powder cleanser that transforms into a gentle, foaming lather on contact with water. The 40g format delivers concentrated cleansing actives in a powder that is completely anhydrous (water-free) until use — preserving maximum enzyme activity without preservatives. Rice-derived papain enzymes provide targeted exfoliation of dead skin cells during the cleansing step itself, delivering a brightening and smoothing effect that standard foam cleansers cannot achieve. This is a dual-purpose cleanser that simultaneously exfoliates and cleanses — a key step in achieving the glass skin radiance Korean skincare is famous for.

Key Ingredients & Benefits

• Rice Enzyme Complex (Papain, Bromelain): Proteolytic enzymes that selectively break down the protein bonds holding dead skin cells (corneocytes) to the skin surface — a process called enzyme exfoliation. Unlike physical scrubs that abrade the skin or AHAs that exfoliate via pH, enzyme exfoliation is completely non-irritating and suitable for even sensitive skin. The result is a visibly brighter, smoother complexion immediately after each use.
• Rice Extract: Provides inositol, ferulic acid, and allantoin alongside the enzymatic cleansing — delivering brightening, antioxidant, and soothing benefits in the same cleansing step.
• Amino Acid-Based Surfactants: Very mild, skin-identical cleansing agents derived from amino acids — they clean without disrupting the skin's acid mantle or stripping barrier lipids. Essential for maintaining pH balance after cleansing in Pakistan's hard-water conditions.
• Hyaluronic Acid Powder: Included in dry form; dissolves on contact with water to provide immediate hydration during the cleansing step — preventing the post-cleanse tightness common with conventional cleansers.

Skin Concerns This Addresses

How to Use ANUA Rice Enzyme Cleansing Powder

Take a small amount (approximately 1/4 teaspoon) on dry hands. Add a few drops of water and work between palms until a lather forms. Apply to dampened face and massage gently for 30–60 seconds using circular motions. Rinse thoroughly. Use 2–3 times per week as an enzyme exfoliation step, or daily as your primary morning cleanser if you have skin that tolerates regular exfoliation well. In Pakistan's summer months, this powder cleanser is ideal for mornings as a lightweight, refreshing exfoliating cleanse before SPF application. Keep the jar dry between uses — do not introduce water into the powder jar.

In Your K-Beauty Routine

Use as your morning cleanser or 2–3x weekly exfoliating cleanser. Follow with the ANUA Rice 70 Glow Milky Toner and ANUA Rice 7 Ceramide Barrier Serum for the complete ANUA rice brightening system. The ANUA Rice Trio Brightening Set bundles all three rice products together.

Why Buy ANUA from Korean Skincare Pakistan?

Authentic ANUA rice enzyme products from Seoul. Cash on Delivery nationwide, 5–7 day delivery, all customs handling included.

Frequently Asked Questions

Is ANUA Rice Enzyme Brightening Cleansing Powder available in Pakistan?

Yes — at Korean Skincare Pakistan with Cash on Delivery nationwide.

What is the price in Pakistan?

PKR 6,400 for 40g at Korean Skincare Pakistan. Shipped directly from Seoul.

How do I use a powder cleanser correctly?

Take a small amount on dry hands, add water drops to create lather, then apply to damp face. Keep the jar completely dry between uses — introducing water into the jar degrades the powder.

Is enzyme exfoliation suitable for sensitive skin?

Yes. Enzyme exfoliation is the gentlest form of chemical exfoliation — gentler than AHAs and BHAs, and without the abrasion of physical scrubs. Suitable for sensitive skin types.

How often should I use this cleanser?

2–3 times per week for most skin types. Daily use is fine for normal skin. Oily, congested skin may benefit from daily morning use alongside an evening double cleanse.