Privacy policy

Last updated: September 2026

1. Who We Are

Korean Skincare Pakistan ("we", "us", "our") operates the ecommerce store at korean-skincare.pk (the "Site"). We are the data controller of personal information collected through the Site and its associated services.

Business Detail	Information
Business name	Korean Skincare Pakistan
Website	korean-skincare.pk
Seoul warehouse	918 Sampyeong-dong, Bundang-gu, Seongnam-si, Gyeonggi-do, South Korea
Pakistan hub	F Block, Sector B-17, Islamabad, Pakistan
Support email	support@koreanskincarepakistan.com
WhatsApp	+92 307 1009362

By using korean-skincare.pk or placing an order, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree, please do not use the Site.

2. What Personal Information We Collect

Information You Give Us Directly

When you place an order, create an account, contact support or leave a review, you may provide:

• Contact details: name, email address, phone number
• Delivery information: shipping address, city, postal code
• Order details: products ordered, order value, payment confirmation reference
• Account credentials: username and password (if you create an account)
• Support communications: messages you send us by email, WhatsApp or Instagram, including photographs of products you share when raising an authenticity or return query
• Reviews and user content: product reviews, ratings and photographs you submit to the Site

Information Collected Automatically

When you visit the Site, we and our service providers automatically collect certain technical data, including:

• IP address and approximate location
• Browser type and version
• Device type and operating system
• Pages visited, time spent, links clicked
• Referring URL (the site you came from)
• Cart contents and browsing behaviour on the Site

This data is collected using cookies and similar technologies — see Section 5 (Cookies) below.

Information From Third Parties

We may receive information about you from:

• Shopify — our ecommerce platform, which processes orders and stores order data on our behalf
• Payment processors — who confirm payment completion (we do not receive or store your full card number)
• Courier partners — DHL, UPS, TRAX, PostEx and Leopards Courier, who provide delivery and tracking status
• Judge.me — our reviews platform, which manages product review collection and display
• Trustpilot — where verified customers may leave independent reviews
• Google Analytics — which provides aggregated data on how visitors interact with the Site

3. How We Use Your Personal Information

Purpose	Legal Basis
Processing your order, arranging dispatch from Seoul and delivery to your address	Performance of contract
Confirming Cash on Delivery orders by phone or WhatsApp	Performance of contract
Sending order confirmations, shipping updates and delivery notifications	Performance of contract
Handling returns, refunds and authenticity queries	Performance of contract
Responding to customer support enquiries	Legitimate interests
Fraud detection and order verification	Legitimate interests / Legal obligation
Improving the Site and understanding how customers use it	Legitimate interests
Sending marketing emails and promotional offers (only where you have opted in or are an existing customer)	Consent / Legitimate interests
Complying with applicable law, including customs documentation for international shipments	Legal obligation

We do not use your personal information for automated decision-making or profiling that has a legal or similarly significant effect on you.

4. Who We Share Your Information With

We share personal information only where necessary to operate our business and fulfil your order. We do not sell your personal information to third parties.

Recipient	Why
Shopify Inc.	Our ecommerce platform — stores order, customer and payment data on servers in North America. See Shopify Privacy Policy.
Payment processors	To process payment transactions securely. We do not receive or store full card details.
DHL / UPS	International courier partners who carry parcels from Seoul to Pakistan. Your name, address and contact number are included on the shipping manifest as required by customs regulations.
TRAX / PostEx / Leopards	Local Pakistani courier partners for last-mile delivery and Cash on Delivery collection. Your name, phone number and delivery address are shared for delivery purposes.
Pakistan Customs	Your name, address and order details appear on customs declarations as required by Pakistani import law. Our licensed customs agents handle this on your behalf.
Judge.me	Reviews platform. Your email address and order details are shared to enable post-purchase review requests.
Google Analytics	Website analytics. Aggregated, anonymised usage data is shared to help us understand Site performance.
Trustpilot	Independent review platform. Your name and email may be used to send a review invitation after your order is delivered.
Law enforcement / regulators	Where we are legally required to disclose information in response to a valid legal request.

5. Cookies

We use cookies and similar tracking technologies on the Site. Cookies are small files stored on your device that help the Site function and help us understand how it is used.

Cookie Type	Purpose
Essential	Required for the Site to function — shopping cart, checkout, login sessions, currency preferences. Cannot be disabled without breaking Site functionality.
Analytics	Google Analytics cookies that help us understand which pages are most visited, how long visitors stay, and where they come from. Data is aggregated and anonymised.
Marketing	Used by advertising platforms to show relevant ads on other websites. You can opt out through your browser settings or the platform's own opt-out tools.
Shopify platform	Shopify sets cookies to enable checkout, fraud detection, and cart functionality. See Shopify's cookie policy.

You can control cookies through your browser settings. Disabling essential cookies will affect how the Site functions. To opt out of Google Analytics, you can install the Google Analytics opt-out browser add-on.

6. International Transfers of Personal Information

Korean Skincare Pakistan operates from South Korea and Pakistan. When you place an order:

• Your personal information is stored by Shopify on servers located in the United States and Canada
• Your shipping information is processed by DHL and UPS through their international networks
• Your data may be accessible to our team members and service providers in South Korea and Pakistan

If you are based in the European Economic Area (EEA) or the United Kingdom, transfers of your personal information outside these regions are made under appropriate safeguards including Standard Contractual Clauses approved by the European Commission or equivalent instruments. For more information, email us at support@koreanskincarepakistan.com.

7. How Long We Keep Your Information

Information Type	Retention Period
Order records (name, address, items, payment confirmation)	7 years (tax and legal compliance)
Customer account information	Until you delete your account or request deletion
Support communications (email, WhatsApp)	3 years from the date of the communication
Marketing preferences (opt-in / opt-out records)	Until you withdraw consent or we close your account
Website analytics data (Google Analytics)	26 months (Google Analytics default)

8. Your Rights

Depending on where you are located, you may have the following rights regarding your personal information:

Right	What It Means
Right to Access	Request a copy of the personal information we hold about you
Right to Correction	Request that we correct inaccurate information we hold about you
Right to Deletion	Request that we delete your personal information (subject to our legal obligations to retain certain data)
Right to Portability	Request a copy of your data in a machine-readable format
Right to Object	Object to our use of your information for marketing or where we rely on legitimate interests
Right to Restrict Processing	Ask us to limit how we use your information in certain circumstances
Right to Withdraw Consent	Where we process your information based on your consent (e.g. marketing emails), you may withdraw that consent at any time

To exercise any of these rights, email us at support@koreanskincarepakistan.com with the subject line "Privacy Request" and include your name and order number. We will respond within 30 days. We will not discriminate against you for exercising your rights.

If you are in the EEA or UK and are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority.

9. Marketing Communications

We may send you promotional emails about new products, offers and K-beauty content if you have opted in at checkout or through our Site, or if you are an existing customer who has previously purchased from us.

You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link in any email we send you, or by emailing support@koreanskincarepakistan.com. Unsubscribing from marketing does not affect transactional emails such as order confirmations and shipping updates, which we send as part of fulfilling your order.

10. User-Generated Content and Reviews

If you submit a product review, photograph, or other content to the Site, that content is public and visible to all visitors. Do not include personal information in reviews that you would not want to be publicly visible.

We are not responsible for any personal information you choose to include in public reviews or social media content. You may contact us to request removal of content you have submitted to the Site.

11. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, destruction or alteration. These include:

• SSL encryption across the entire Site (HTTPS)
• Shopify's PCI DSS-compliant payment processing infrastructure
• Restricted access to customer data within our team
• Secure handling of COD confirmation calls and WhatsApp communications

No method of electronic transmission or storage is completely secure. We recommend that you do not share your account credentials with anyone and that you use a secure, private connection when placing orders.

12. Children's Privacy

Korean Skincare Pakistan's products and services are intended for adults and are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at support@koreanskincarepakistan.com and we will delete it promptly.

13. Third-Party Websites

The Site may contain links to third-party websites, social media platforms, or services (such as Instagram, Trustpilot or brand official websites). This Privacy Policy does not apply to those external sites. We are not responsible for the privacy practices of third parties and recommend you review their own privacy policies before providing them with your information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.

Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of those changes.

15. Contact and Complaints

For any questions about this Privacy Policy, to exercise your privacy rights, or to raise a concern about how we handle your personal information, contact us:

Channel	Details
Email	support@koreanskincarepakistan.com Subject: "Privacy Request" for data rights enquiries
WhatsApp	+92 307 1009362
Pakistan Hub	F Block, Sector B-17, Islamabad, Pakistan
Response time	Within 30 days for formal privacy requests; within 1 business day for general enquiries

If you are in the EEA or UK and are not satisfied with our response to a privacy complaint, you have the right to escalate to your national data protection authority — for example, the ICO in the United Kingdom (ico.org.uk) or your EU member state's supervisory authority.

This Privacy Policy applies to korean-skincare.pk and was last reviewed in September 2026. Korean Skincare Pakistan is the data controller of personal information collected through this Site. This policy does not constitute legal advice. If you have specific compliance questions, we recommend consulting a qualified data protection lawyer in your jurisdiction.

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