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It is a lightweight, lotion-textured moisturizer built on 70% rice bran water that delivers deep hydration and barrier support without heaviness. It is sourced directly from Anua's Korean distributor and shipped to Pakistan with Cash on Delivery nationwide.

What is Anua Rice 70 Intensive Moisturizing Milk?

This is a milk-textured moisturizer — thicker than a lotion but lighter than a cream — built around rice bran water as its primary ingredient, alongside ceramide NP, ceramide-supporting lipids like cholesterol and phytosphingosine, and niacinamide. It sits within Anua's well-known Rice line, which already includes the brand's popular Rice 70 Glow Milky Toner, extending the same rice-hydration concept into a proper moisturizing step for people who want more richness than a toner alone provides.

The formula is built to reinforce the skin's natural barrier lipids rather than just sitting on top of skin — the inclusion of ceramide NP, cholesterol, and fatty acids like palmitic and stearic acid mimics the skin's own barrier composition, which is why it's positioned as suitable for dry and sensitive skin that reacts poorly to heavier, occlusive creams.

Key Ingredients & Benefits

Rice Bran Water: The primary ingredient, rich in amino acids and antioxidants that hydrate while supporting a brighter-looking complexion over time.

Ceramide NP + Cholesterol + Phytosphingosine: A barrier-lipid trio that mimics skin's own protective structure, helping lock in moisture and reduce transepidermal water loss.

Niacinamide: Supports barrier function and evens out tone alongside the hydrating actives.

Squalane & Meadowfoam Seed Oil: Lightweight emollients that soften skin without a greasy after-feel.

Skin Concerns This Addresses

Skin Concern How It Helps
Dryness & dehydration Rice bran water and ceramides deliver and lock in moisture
Weakened skin barrier Ceramide NP, cholesterol, and fatty acids replenish barrier lipids
Dullness Rice extract and niacinamide support a brighter-looking complexion
Sensitive, easily-reactive skin Fragrance-conscious, barrier-mimicking formula reduces irritation risk

How to Use Rice 70 Moisturizing Milk

Apply as the final hydration step after toner and serum, morning and evening. Pour a coin-sized amount into palms and press gently into the face and neck. For Pakistan's dry winter months, it layers well under a facial oil for extra richness; in summer humidity, it can be used alone as a lightweight daily moisturizer.

Who Should Use This?

Ideal for dry, dehydrated, and sensitive skin types looking for a barrier-supportive moisturizer that isn't heavy or occlusive. Oily and combination skin can also use it as a lighter alternative to cream moisturizers, particularly in humid months.

Where to Buy nationwide

Shipped directly from Seoul to all major Pakistani cities in 5–7 business days, with Cash on Delivery available nationwide.

Complete Your ANUA Routine

Start with the ANUA 8 Hyaluronic Acid Gel Cleanser and Niacinamide TXA Booster Toner, then finish with this Moisturizing Milk as your final hydration step.

Similar products to consider

Korean Skincare Pakistan is a Seoul-based authorised seller of major 40+ K-beauty brands. Every product is 100% original, batch-code verified on arrival and shipped from our Seoul warehouse, delivered to your door in 5–7 days nationwide with Cash on Delivery.

Common questions

What's the difference between this and the Rice 70 Glow Milky Toner?

The Glow Milky Toner is a thinner, toner-step product used earlier in the routine; the Moisturizing Milk is a richer, moisturizer-step product used as the final hydration layer.

Is Anua Rice 70 Moisturizing Milk available in Pakistan?

Yes — at Korean Skincare Pakistan, shipped from Seoul with Cash on Delivery.

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