ANUA Niacinamide 10% + TXA 4% Serum is a brightening serum made with 10% niacinamide and 4% tranexamic acid (TXA). It helps post-acne marks, dark spots and uneven-looking tone look more even over time, and suits oily, combination and normal skin that is used to active serums. It is the Anua niacinamide serum most people search for in Pakistan; we sell it original from ANUA, shipped from Seoul with Cash on Delivery.
ANUA Niacinamide + TXA Serum at a glance
| Brand | ANUA |
|---|---|
| Sizes | 30ml · 10ml |
| Product type | Brightening serum |
| Key ingredients | Niacinamide 10% (vitamin B3) and tranexamic acid (TXA) 4% |
| Best for | Post-acne marks, dark spots and uneven-looking tone; oily, combination and normal skin |
| Texture and finish | Light serum that layers easily under moisturiser and sunscreen |
| When to use | Morning or evening, after toner and before moisturiser; sunscreen every morning |
| Sold in Pakistan by | Korean Skincare Pakistan — an Official Authentic seller of ANUA in Pakistan |
Is ANUA Niacinamide + TXA Serum right for your skin?
Best for
- Skin with post-acne marks or dark spots that you want to look more even
- Dull or uneven-looking tone, including marks that darken after time in the sun
- Oily and combination skin that wants a light serum rather than a heavy cream
- Anyone with a simple routine who wants to add one targeted brightening step
Skip it, or patch-test first, if
- Your skin is very sensitive or flushes easily: patch-test on the jawline for 24 hours and start once a day or every other day
- You are new to active serums: a gentler first niacinamide serum such as ANUA Peach 70% Niacinamide Serum may suit you better
- You will not wear sunscreen every day: sun exposure keeps darkening marks, so start with a broad-spectrum SPF 50 first
- You mainly want to unclog pores: this serum does not exfoliate; pair it with a salicylic acid cleanser for that
How do you use ANUA Niacinamide + TXA Serum?
Morning
- Cleanse and apply toner, for example ANUA Heartleaf 77% Soothing Toner.
- Press 2–3 drops of the serum into the face.
- Follow with a light moisturiser.
- Finish with a broad-spectrum SPF 50 sunscreen such as SKIN1004 Hyalu-Cica Water-Fit Sun Serum.
Evening
- Double cleanse if you wore sunscreen or makeup.
- Apply toner, then 2–3 drops of the serum.
- On retinol or exfoliating-acid nights, use the serum in the morning instead until you know how your skin reacts.
- Seal with a moisturiser.
If your skin is new to 10% niacinamide, use the serum once a day for the first one to two weeks, then twice a day if your skin stays comfortable. Slight warmth that fades quickly can happen at first; stinging that lasts means you should use it less often. More drops do not work faster: 2–3 drops cover the face.
What are the key ingredients in ANUA Niacinamide + TXA Serum?
- Niacinamide (10%) — vitamin B3; helps marks and uneven tone look more even, supports the skin barrier and helps skin look less oily
- Tranexamic acid (TXA, 4%) — a brightening ingredient used for stubborn dark spots and uneven-looking tone; it works well alongside niacinamide
- Glycerin — a humectant that draws water into the skin, so the serum does not feel drying
What is tranexamic acid (TXA) in skincare?
Tranexamic acid, usually shortened to TXA, is a brightening ingredient used in serums, toners and creams for dark spots, post-acne marks and uneven-looking tone. This serum lists 4% TXA on the label, next to 10% niacinamide. TXA does not exfoliate and is generally well tolerated, so it pairs easily with hydrating serums, moisturisers and gentle cleansers. Like every brightening ingredient it works slowly, and it needs daily sunscreen, because new sun exposure keeps darkening marks.
ANUA Niacinamide + TXA Serum vs ANUA Peach 70 Niacinamide Serum: which should you choose?
| ANUA Niacinamide + TXA Serum | ANUA Peach 70 Niacinamide Serum | |
|---|---|---|
| Main ingredients | 10% niacinamide and 4% tranexamic acid (TXA) | Peach fruit extract and niacinamide |
| Main goal | Dark spots and post-acne marks | Overall glow and a more even-looking tone |
| Best for | Stubborn marks; skin used to active serums | Dull skin and first-time niacinamide users |
| When to use | Morning or evening, with daily sunscreen | Morning or evening |
| Use together? | Yes, one in the morning, one at night | Yes, one in the morning, one at night |
Choose Niacinamide 10% + TXA 4% if fading dark spots and post-acne marks is your main goal. Choose Peach 70 if you want an easy daily glow serum or you are new to niacinamide. Whichever you pick, wear sunscreen every morning.
How can you tell if your ANUA Niacinamide + TXA Serum is original?
- The serum should be light and smooth, spread easily and have little or no smell. A thick, separated or strongly perfumed liquid is a warning sign.
- The box should be sealed, with the product name, ingredient list and ANUA details printed clearly; blurred printing or spelling mistakes suggest a copy.
- A price far below other trusted sellers usually means old stock or a fake.
- Check the batch code printed on the box and the bottle: the two must match, and the code should look printed, not stuck on. Every unit we sell is batch-code checked on arrival in Seoul, and we verify any code for free — see how to check if Korean skincare is original.
Similar products to consider
- ANUA Peach 70% Niacinamide Serum 30ml
- Medicube TXA Niacinamide 15 Serum 30ml
- COSRX The Niacinamide 15 Serum 20ml
- SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule
Related guides and collections
- All ANUA products in Pakistan
- Is Korean Skincare Pakistan an official authentic ANUA seller?
- Korean skincare for dark spots and pigmentation
- Niacinamide skincare in Pakistan
- ANUA niacinamide serum review for Pakistan
- Using the ANUA TXA serum for post-acne marks
Korean Skincare Pakistan is a Seoul-based authorised seller of major 40+ K-beauty brands. Every product is 100% original, batch-code verified on arrival and shipped from our Seoul warehouse, delivered to your door in 5–7 days nationwide with Cash on Delivery.
ANUA Niacinamide + TXA Serum: frequently asked questions
Is the ANUA Niacinamide 10% + TXA 4% Serum at Korean Skincare Pakistan original?
Yes. Korean Skincare Pakistan is an Official Authentic seller of ANUA in Pakistan. Our stock is bought from official ANUA channels in Seoul, every unit is batch-code checked on arrival and shipped from our Seoul warehouse. If a product is ever not original, an old batch or near expiry, you can return it free within 7 days.
What is Anua niacinamide serum used for?
It is used to help dark spots, post-acne marks and uneven-looking tone look more even. The 10% niacinamide also supports the skin barrier and helps skin look less oily, while the 4% tranexamic acid targets stubborn marks. It is not a spot corrector for active pimples, so pair it with a gentle salicylic acid cleanser if breakouts are your main concern.
Is Anua niacinamide serum good for sensitive skin?
Many sensitive skin types use it, but 10% niacinamide can cause brief warmth or redness in skin that is new to it. Patch-test on the jawline for 24 hours, then start once a day or every other day and build up. If stinging or redness lasts, use it less often or switch to a gentler serum such as ANUA Peach 70% Niacinamide Serum.
Can you use Anua niacinamide with retinol?
Yes, most skin can. Niacinamide and tranexamic acid are gentle partners for retinol. The simplest way is this serum in the morning under sunscreen and retinol at night. If you want both at night, apply the serum first, let it absorb, then retinol, and start retinol 2–3 nights a week. If you are pregnant or breastfeeding, ask your doctor before using retinoids.
Is it okay to use niacinamide serum every day?
Yes. Niacinamide is an everyday ingredient, and this serum is made for daily use once or twice a day. If your skin is new to 10% niacinamide, start once a day for the first week or two, then use it morning and evening if your skin stays comfortable. Give it several weeks of steady use, with sunscreen every morning, before judging the results.
Anua Niacinamide + TXA vs The Ordinary Niacinamide + Zinc: which is better?
They suit different goals. The Ordinary Niacinamide 10% + Zinc 1% focuses on oil, shine and visible pores, which suits oily and acne-prone skin. ANUA Niacinamide 10% + TXA 4% focuses on dark spots, post-acne marks and uneven-looking tone. Choose by your main concern, start with one, and add the other later only if your skin stays comfortable.
Where can I buy original Anua niacinamide serum in Pakistan?
The original is sold here by Korean Skincare Pakistan, an Official Authentic seller of ANUA in Pakistan. Orders ship from our Seoul warehouse and reach you in 5–7 days, with Cash on Delivery. The serum comes in a 30ml bottle and a 10ml size; the live price and stock of each size show right under the Add to Cart button.
