{"product_id":"anua-rice-enzyme-brightening-cleansing-powder-40g","title":"ANUA Rice Enzyme Brightening Cleansing Powder 40g","description":"\u003cdiv class=\"brand-quick-answer\" style=\"background:#f8f4ff;border-left:4px solid #967bb6;padding:16px 20px;margin:0 0 24px;border-radius:0 8px 8px 0\"\u003e\n\u003cp\u003e\u003cstrong\u003eANUA Rice Enzyme Brightening Cleansing Powder 40g is available in Pakistan\u003c\/strong\u003e at Korean Skincare Pakistan, shipped directly from Seoul, South Korea in 5–7 business days with Cash on Delivery across Lahore, Karachi, Islamabad, Rawalpindi, Multan, Faisalabad, and Peshawar.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eWhat is ANUA Rice Enzyme Brightening Cleansing Powder 40g?\u003c\/h2\u003e\n\u003cp\u003eANUA Rice Enzyme Brightening Cleansing Powder is a Korean-style dry enzyme powder cleanser that transforms into a gentle, foaming lather on contact with water. The 40g format delivers concentrated cleansing actives in a powder that is completely anhydrous (water-free) until use — preserving maximum enzyme activity without preservatives. Rice-derived papain enzymes provide targeted exfoliation of dead skin cells during the cleansing step itself, delivering a brightening and smoothing effect that standard foam cleansers cannot achieve. This is a dual-purpose cleanser that simultaneously exfoliates and cleanses — a key step in achieving the glass skin radiance Korean skincare is famous for.\u003c\/p\u003e\n\n\u003ch2\u003eKey Ingredients \u0026amp; Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Enzyme Complex (Papain, Bromelain):\u003c\/strong\u003e Proteolytic enzymes that selectively break down the protein bonds holding dead skin cells (corneocytes) to the skin surface — a process called enzyme exfoliation. Unlike physical scrubs that abrade the skin or AHAs that exfoliate via pH, enzyme exfoliation is completely non-irritating and suitable for even sensitive skin. The result is a visibly brighter, smoother complexion immediately after each use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Extract:\u003c\/strong\u003e Provides inositol, ferulic acid, and allantoin alongside the enzymatic cleansing — delivering brightening, antioxidant, and soothing benefits in the same cleansing step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmino Acid-Based Surfactants:\u003c\/strong\u003e Very mild, skin-identical cleansing agents derived from amino acids — they clean without disrupting the skin's acid mantle or stripping barrier lipids. Essential for maintaining pH balance after cleansing in Pakistan's hard-water conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid Powder:\u003c\/strong\u003e Included in dry form; dissolves on contact with water to provide immediate hydration during the cleansing step — preventing the post-cleanse tightness common with conventional cleansers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSkin Concerns This Addresses\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse\"\u003e\n\u003cthead\u003e\u003ctr style=\"background:#f0f0f0\"\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left\"\u003eSkin Concern\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left\"\u003eHow It Helps\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eDull, lacklustre skin\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eEnzyme exfoliation removes dead cell layer that makes skin look flat and dull — immediate brightness after first use\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eRough skin texture\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003ePapain enzymes smooth uneven skin surface; skin feels noticeably softer immediately after cleansing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eClogged pores and blackheads\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eEnzyme exfoliation clears the dead cell debris that congests pores; brightening brightens post-congestion marks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003ePost-acne mark dullness\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eRegular enzyme exfoliation accelerates skin cell turnover to gradually resurface marks and even tone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eHow to Use ANUA Rice Enzyme Cleansing Powder\u003c\/h2\u003e\n\u003cp\u003eTake a small amount (approximately 1\/4 teaspoon) on dry hands. Add a few drops of water and work between palms until a lather forms. Apply to dampened face and massage gently for 30–60 seconds using circular motions. Rinse thoroughly. Use 2–3 times per week as an enzyme exfoliation step, or daily as your primary morning cleanser if you have skin that tolerates regular exfoliation well. In Pakistan's summer months, this powder cleanser is ideal for mornings as a lightweight, refreshing exfoliating cleanse before SPF application. Keep the jar dry between uses — do not introduce water into the powder jar.\u003c\/p\u003e\n\n\u003ch2\u003eIn Your K-Beauty Routine\u003c\/h2\u003e\n\u003cp\u003eUse as your morning cleanser or 2–3x weekly exfoliating cleanser. Follow with the \u003cstrong\u003eANUA Rice 70 Glow Milky Toner\u003c\/strong\u003e and \u003cstrong\u003eANUA Rice 7 Ceramide Barrier Serum\u003c\/strong\u003e for the complete ANUA rice brightening system. The \u003cstrong\u003eANUA Rice Trio Brightening Set\u003c\/strong\u003e bundles all three rice products together.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Buy ANUA from Korean Skincare Pakistan?\u003c\/h2\u003e\n\u003cp\u003eAuthentic ANUA rice enzyme products from Seoul. Cash on Delivery nationwide, 5–7 day delivery, all customs handling included.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs ANUA Rice Enzyme Brightening Cleansing Powder available in Pakistan?\u003c\/h3\u003e\n\u003cp\u003eYes — at Korean Skincare Pakistan with Cash on Delivery nationwide.\u003c\/p\u003e\n\u003ch3\u003eWhat is the price in Pakistan?\u003c\/h3\u003e\n\u003cp\u003ePKR 6,400 for 40g at Korean Skincare Pakistan. Shipped directly from Seoul.\u003c\/p\u003e\n\u003ch3\u003eHow do I use a powder cleanser correctly?\u003c\/h3\u003e\n\u003cp\u003eTake a small amount on dry hands, add water drops to create lather, then apply to damp face. Keep the jar completely dry between uses — introducing water into the jar degrades the powder.\u003c\/p\u003e\n\u003ch3\u003eIs enzyme exfoliation suitable for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eYes. Enzyme exfoliation is the gentlest form of chemical exfoliation — gentler than AHAs and BHAs, and without the abrasion of physical scrubs. Suitable for sensitive skin types.\u003c\/p\u003e\n\u003ch3\u003eHow often should I use this cleanser?\u003c\/h3\u003e\n\u003cp\u003e2–3 times per week for most skin types. Daily use is fine for normal skin. Oily, congested skin may benefit from daily morning use alongside an evening double cleanse.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"Is ANUA Rice Enzyme Cleansing Powder available in Pakistan?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, at Korean Skincare Pakistan with Cash on Delivery nationwide.\"}},\n{\"@type\":\"Question\",\"name\":\"What is the price in Pakistan?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PKR 6,400 for 40g at Korean Skincare Pakistan. Shipped directly from Seoul.\"}},\n{\"@type\":\"Question\",\"name\":\"How do I use a powder cleanser correctly?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Take small amount on dry hands, add water to lather, apply to damp face. 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Good for daily morning cleansing on oily skin.\"}}\n]}\n\u003c\/script\u003e","brand":"ANUA","offers":[{"title":"Default Title","offer_id":41361803804749,"sku":"AR-000031","price":6400.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/4986\/2477\/files\/anua-rice-enzyme-brightening-cleansing-powder-40g-100-authentic-korean-skincare-in-pakistan-725212.webp?v=1748471698","url":"https:\/\/korean-skincare.pk\/products\/anua-rice-enzyme-brightening-cleansing-powder-40g","provider":"KOREAN SKINCARE PAKISTAN ","version":"1.0","type":"link"}